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August 26, 2009

"Every Day" at UConn Health Center

Earlier this summer, I shared my thoughts with you about my commitment to take the message about the Health Center’s many strengths, “to the streets” – on the local, regional and national level. Like you, I am unstoppably proud of what we achieve here every day.
 
I’m delighted to let you know that the Health Center is launching a new advertising campaign specifically about the great things that happen here every day, thanks to our world-class faculty and staff, and our state-of-the-art technologies.
 
While we understand the need to inform the public about our need for a new hospital, we also want the public to know that despite the challenges of our physical space, we offer topflight care to thousands of individuals and families every day.
 
The “Every Day” campaign will include ads on several local radio stations and the Hartford Courant. Based on input from faculty and clinical leaders, the print ad will feature a photo of one of our patients. We will send links to the print ad and its radio version shortly. We will also be speaking directly to the community about our clinical strengths through “Open Letters” in local newspapers.
 
It’s important to note that this campaign will run concurrently with targeted efforts to promote the New England Musculoskeletal Institute, the Pat and Jim Cardiology Center, the Carole and Ray Neag Comprehensive Cancer Center, the Center for Implant and Reconstructive Dentistry, the Department of Dermatology and other areas. Efforts to promote the expanded Emergency Department will launch in early 2010.
 
Please feel free to contact me or Maureen McGuire in Communications with your thoughts and suggestions about how we can continue to take our message to the streets. We look forward to hearing from you.

Cato T. Laurencin, M.D., Ph.D.
Vice President for Health Affairs
Dean, School of Medicine