Messages from the Executive Vice President
February 21, 2014
It's Time for UConn Health
On Monday, UConn Health's new advertising campaign will launch with television, radio and online advertising. Our goal is to introduce the new UConn Health to the community and proudly highlight our commitment to pioneer advances in personalized medicine – for more precise and effective care today and for hope and cure tomorrow. The advertising campaign tells a story about how UConn Health makes a powerful difference in the lives of our patients. It will cause people to start to think of UConn Health in a new light.
The detailed and careful research that preceded this endeavor showed that while there is high awareness of our academic medical center, there is confusion about our various components and our multiple missions. With this new advertising campaign, we begin to build brand comprehension and develop more of an emotional connection between UConn Health and the people we serve.
Over the next several months:
- The television ad will air locally on major broadcast affiliates including WFSB, WTNH, NBC Connecticut, and FOX CT.
- The radio ads will air on WNPR as well as several commercial stations including WDRC-FM, WTIC AM and FM, The River, Lite 100.5, and more.
- Online web ads will appear on sites including the Hartford Courant and Pandora.
The new “UConn Health” is one component of our overall strategy. The advertising campaign is part of a larger effort that includes improving access for patients and referring physicians, improving our financial performance, assuring the highest quality care, and fostering new collaborations with community physicians and hospitals.
Reaching our goal is a marathon, not a sprint. It will need all of your help and support. You can preview the television ad before it airs by visiting Health Center Express at http://healthcenterexpress.uchc.edu/tv_ad/index.html.
Frank M. Torti
Executive Vice President for Health Affairs
Dean, UConn School of Medicine